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Revamping the B2B billing experience for Ooredoo

Telecom

B2B Billing

Web Portal

My role

Lead UX Designer

Activities

Requirement analysis, Focus group, Analytics report review, Heuristic evaluation, Competitive benchmarking

About this Project
About this project

Ooredoo's billing system generates separate bills for each account, creating confusion for customers managing multiple accounts and payments, especially with various methods like credit cards, debit cards, and cash. This complexity leads to poor customer experience, frequent billing disputes, and high support ticket volumes.

We redesigned Ooredoo’s billing experience by unifying multi-account payments into a single, user-friendly interface to minimize disputes and recover overdue payments to avoid service disruption.

My role

Lead UX Designer

Activities

Requirement analysis, Focus group, Analytics report review, Heuristic evaluation, Competitive benchmarking

Overview

Using analytics and customer pain points, we defined key KPIs and designed a clear, goal-focused billing overview optimized for both desktop and mobile.

Pay by accounts

We prioritized key use cases for the 97% of users managing under 100 accounts, focusing on clarity and control in billing review to support informed payments and prevent service disruptions.

To enhance usability, we prioritized essential data points for the responsive view and designed the experience to ensure consistency across both mobile web and app, supporting a seamless omnichannel journey.

Payment options

We optimized the payment flow using analytics to reduce interaction cost and ensure a consistent experience across desktop and app.

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